Frankly, I look at the heat cycle process as yet another opportunity to use the tires myself, instead of paying someone else to do it.

All it takes is discipline.

Tell you what: if you want a good, cheap heat cycle, I'll take your car out on the first run of each day, for a free beer that night.

Deal?

(BTW, I won the '06 ARRC on sticker tires. And, IIRC, so did Joey in '07. Pull the Hoosier techs aside and they'll tell you the tires are fastest green, but you'll give up a couple of usable heat cycles... - GA)