Just an idea...
I thought of it because I spoke to someone the other day that implied they think it drives car counts up because of the commitment they are getting. But that is with pro money/commitment and certainly not the typical funds most of us have . I was thinking it may work with something like the pro it stuff as well.
I would think some of the rental people would take advantage of it and then try a bit harder to fill each seat that they pre paid for.
Just an idea
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