Originally Posted by
Knestis
When I was "publicity director" for Northwest Region years ago, we did a race car show promo in collaboration with a tire store chain and radio station. They did drawings from entries submitted in the weeks leading up to the Saturday doo-dah. About half way through the afternoon, the radio lady came over and asked, "Who do you want to win?"
Huh?
"Who do you want to win? We have to give the prizes away so they may as well go to someone you like. Don't you guys know how radio promos work?"
By the end of the day, several wives/girlfriends (mine included) had won sets of tires, and a rally dude we all kind of thought was a jerk got a free Maaco paint job for his crappy van, because we were tired of looking at it being all raggedy-ass...
K
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