Well, there are a number of reasons for that. Chief among them is the financial realities that people discover when they actually start racing, I bet.
But your point should not be lost, or minimized by such examples. Those examples only prove how important it IS to listen to the customer.
Of course, the customer often has conflicting goals, AND the customer often presents a myriad of inputs. But, when the customer is clear and has a unified voice, yeah, listen up.
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