The Boston Chapter of the BMW CCA has a really good mentor program for their driver's school program. If you volunteer to be a mentor (typically the Group 1 and Group 2 advanced students), you get assigned a novice participant. You're supposed to contact the novice some weeks prior to the event, chat about what to expect, their goals for the school, give them the lay of the land, etc. It then helps to arrange to meet at the event - paddock next to them, etc. and keep checking in during the day. Even just knowing where to park and who to talk to for what, can be intimidating for some on top everything else going on at a first event.

I was gratified to see students I mentored initially get completely hooked into the sport, eventually becoming club racers..