Look at NJMP this weekend. It is an incredible facility with very deep pockets ( funded by Merrill Lynch) in an area that embraces and supports racing. It is located in a great area surrounded by millions of people within 3 hours. We have 214 cars registered for the Summer Thunder race this weekend on one track and they have a sold out BMW club event on the other track. I have been there on some weekends where they have 300-400 bikes a day on one track.
Even though this is a great facility they opened during the worst economic time they are still doing very well and when things get better these guys will fly. I just hope owners of any prospective new track do their due diligence and marketing research and not work off of emotions to make sure a new track will support itself in an area. The only reason why NHMS can survive is because of NASCAR as in the case of Pocono. A new track better have some major plans and venues because it is hard to survive just off of amateur clubs.