How do we attract new racers?

[kgobey]

Yeah that's it exactly. The notion that "I can be guaranteed a level playing field", combined with the notion that the rules are super easy for a lay-person to understand and build to and a simple formula for legitimacy in licensing are what drives them to these other series.

We can never compete on outright track time, but we can compete on ease of use. But how... ?

[boxedfox]

Brand identity definitely seems to be part of the problem. The very popular classes can be (and are) described in a succinct, attractive way.

If someone asked me to describe Improved Touring racing, I'm not confident that I can give them a short, interesting elevator speech.

[Greg Amy]

If someone asked me to describe Improved Touring racing, I'm not confident that I can give them a short, interesting elevator speech.

Very good point.

[tom91ita]

I've only done LeMons and it was great!

Some of the most interesting cars ever seen on track. Think spreedycop or 5 cylinder radial aircraft engine, etc.

No license but for $$ so some team members that had never raced joined. One now has a SCCA license.

Team environment so that was fun. And some just tried it and said enough and bailed and do track days.

I don't think the typical SCCA racer really exists any more. Most younger folks think something looks interesting and try it and then decide something else looks interesting and moves on.

Sticking with the same car or class for years or decades is not the way of the world any more.

Not good or bad, just different.

[kgobey]

I like both of these points. It's about branding and about the notion of "fun" and the whole team aspect of cheap racing means a lot. I do love the low effort required of participation, but I think you're right, we don't have that, the SCCA is more structured than that (which I personally appreciate)

What if the SCCA (maybe as part of this 200TW effort) at a national level introduced the ITLB classes, IT Low-Buck (1,2,3 etc.) and bracket cars built for Low-Buck endurance series like they do at champ, lemons etc. ?

[tom91ita]

SCCA has had ITEZ and Bracket Enduro and very few showed up.

I do not think street tires are the answer.

Not sure what is but I think it is closer to Track Night in America than putting street tires on IT cars.