Start a marketing campaign to increase interest and car counts in IT. I am seriously surprised at how many people I encounter that are involved in club racing and/or DE events that don't know about or don't understand IT racing. It is one of the most affordable and enjoyable options out there.

I really like IT, but it does suck to be in a "National Centric" division, and race against 1-3 other guys all season. IT Fest and ARRC are so nice that way. More competitors, and the best ones you can find.

Oh - and add 200# to every IT racer that writes and publishes a book.