Frankly I see AVgas as pump fuel. To me its no different from the race fuel I can buy at a station 4 miles from my house. The airport is just another mile and I can buy their gas too. This initiative is aimed at stuff like rocketfuel and others that are custom blended. Once you smell it you never forget it and anybody can tell the difference. While I have a SM you won't find me running the decal or the fuel its aimed to reduce. Its a gimmick.