Contact Vortex Media Group.
They operate several online titles: subdriven.com, swedespeed.com, mwerks.com, speedarena.com, triplezoom.com, vwvortex.com, thecarlounge.com. Vortex is widely recognized as one of the top auto enthusiast websites, regardless of brand. Ask about how you can offer the book for sale in their forums which have hundreds of thousands of readers. Specifically see if you can post it up in the regional forums and in the car lounge forums so you capture a wide audience. Send them a copy to review, I think it is likely to happen.
They also have good relationships with C&D, R&T, etc - so if they like it enough there may be some networking advantage there. All of the jounalists see each other with some regularity at new car intros, so who knows...
Good luck.
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Additionally, think of all the popular makes in IT racing and place a classified add in the more popular on-line Forums that cater to them. Make sure you follow their posting rules, etc. (Duh...)
Emphasize the "Are you interested in racing but were afraid its only for rich people? Did you know that there are autocrosses / track events / and amatuer races happening within a few hours drive of your home on a monthly basis? Did you know that (Your Brand / Your Model) is competitive on the race track?" aspect.
Tim Rogers - Atlanta, GA
ITA NX2000
I bought GregA's car
But I stole his avatar
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