I don't buy it. That's silly. It's just a name.Adding an ITS class is one thing: Changing the designations is going to be construed by some as "restructuring the category" - a much tougher sell.
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OK, how about ITM (for money)?
Or ITF (for fast)? :P
Or ITO (for OH MY, that's a lot of money)?
I think worrying about naming is silly. Who really cares what it's called? Just make the sequence make sense.
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