Curious to see opinions of oil filter brands that people use and why.

This is for both IT cars & street cars so I am not so interested in remote mounted stuff (not that those aren't worth talking about). I ask because I see lots of different brands in the stores all w/ claims of supriority and prices all over the map.

Give people something to do while Speed TV spins in circles these days & its colder than, well, you can make up your own expression.

Thanks
Matt